Don’t do social. Be social!

We hear companies all the time talk about “doing social media.” social media is not something you do, like other marketing efforts, it is a constant engagement.

Merely running ads on Facebook, Instagram, or Youtube does not constitute a social media marketing gameplan. To fully take advantage of the marketing opportunities that are available from modern social media platforms your brand must engage in the communities they can add value to on a regular basis. It is incredible how many companies could have avoided colossal product flops, brand crisis, and missed opportunities had they just taken the time to connect with their customer base where they already are. And where they are is on social media.